Third Party Advertisers

Third Party Advertiser Information

A third party advertisement is an ad that supports, promotes, or opposes a candidate, or a “yes” or “no” answer to a question on the ballot.

Third party in this context means a person or entity who is not a candidate. Third party advertising is separate from any candidate’s campaign and must be done independently from a candidate.

Third party advertisers who wish to spend money on advertisements during the election must register with the Clerk and must file a financial statement.

Registration for Third Party Advertisers

An individual, corporation, or trade union may file a notice of registration with the Clerk to be a registered third party advertiser for the election between May 2, 2022 and October 21, 2022 at the municipal office during regular business hours (Monday to Friday from 8:30 a.m. and 4:30 p.m.). The prescribed Notice of Registration - Third Party - Form 7 issued by the Ministry of Municipal Affairs and Housing must include a declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be. The prescribed notice can be accessed below.

Third party advertisers are encouraged to book an appointment with the Clerk to submit their registration. To book an appointment please call 519-369-2200 or email gscharback@westgrey.com.

Until the Clerk certifies your registration, a Third Party Advertiser may not incur campaign expenses, accept contributions or begin advertising.

Notice of Registration - Third Party - Form 7

Qualifications for Third Party Advertisers

Who is Eligible to Register as a Third Party Advertiser?

An individual who is normally resident in Ontario;
A corporation that carries on business in Ontario; and,
A trade union that holds bargaining rights for employees in Ontario.

Who is not permitted to register as a Third Party Advertiser?

A candidate whose nomination has been filed with the Town Clerk;
A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party;
A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act; and,
The Crown in right of Canada or Ontario, a municipality or local board.

Note: Section 88.6(6) of the Municipal Elections Act (MEA) states that third party advertisements shall not be under the direction of a candidate whose nomination has been filed under section 33 of the MEA.